{"id":3534,"date":"2020-03-27T22:44:04","date_gmt":"2020-03-27T21:44:04","guid":{"rendered":"https:\/\/www.seframeda.it\/identita\/"},"modified":"2020-07-08T23:29:19","modified_gmt":"2020-07-08T21:29:19","slug":"identity","status":"publish","type":"page","link":"https:\/\/www.seframeda.it\/en\/identity\/","title":{"rendered":"Identity"},"content":{"rendered":"[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” el_class=”vc_hidden-xs” css=”.vc_custom_1593589367345{padding-bottom: 100px !important;background-image: url(https:\/\/www.seframeda.it\/wp-content\/uploads\/2020\/06\/Sefra_identity2.jpg?id=3348) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”head”][vc_column][vc_column_text css=”.vc_custom_1593644526408{padding-top: 30% !important;padding-left: 60% !important;}”]\n

\u201cOur workshop was the basement of the house we grew up in. You can still smell the wood scent, just delivered and ready to be carved. It\u2019s in the house we grew up in that we learned that craftsmanship is only the fruits of an able thinking. It was there that every carving was shaping time\u201d<\/strong><\/em><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” full_height=”yes” columns_placement=”bottom” disable_element=”yes” thb_divider_position=”bottom” el_id=”urca” el_class=”vc_hidden-xs” css=”.vc_custom_1593588870764{padding-top: 100px !important;padding-bottom: 100px !important;}”][vc_column animation=”animation right-to-left” el_id=”urca”]\t
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\u201c\u00c8 nella casa dove siamo cresciuti che \u00e8 nata la nostra bottega. Quelle mura conservano ancora intatto l\u2019odore del legname, pronto per essere lavorato. \u00c8 la casa dove siamo cresciuti che ci ha insegnato che la maestria \u00e8 solo il frutto di un abile pensiero. Era quella la casa dove ogni solco dava una forma al tempo.\u201d<\/strong><\/em><\/h3>\n\t\t<\/div>\n\t\t\t<\/div>\n [\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm” el_id=”cop”][vc_column animation=”animation right-to-left”][vc_empty_space height=”100px”]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n [vc_column_text css=”.vc_custom_1593644539430{padding-right: 20% !important;padding-left: 10% !important;}”]\u201cOur workshop was the basement of the house we grew up in. You can still smell the wood scent, just delivered and ready to be carved. It\u2019s in the house we grew up in that we learned that craftsmanship is only the fruits of an able thinking. It was there that every carving was shaping time\u201d<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” disable_element=”yes” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”100px”][vc_empty_space height=”100px”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” disable_element=”yes” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”150px”][vc_column_text css=”.vc_custom_1589499242906{padding-right: 35% !important;padding-left: 88px !important;}”]\n

La storia di SEFRA \u00e8 la storia di un\u2019intera famiglia, di un territorio unico, dell\u2019arte della falegnameria in Italia. Tre generazioni di maestri artigiani al servizio della qualit\u00e0 nel cuore della Brianza, il pi\u00f9 antico e prestigioso distretto del mobile d\u2019Italia.<\/strong><\/em><\/h4>\n[\/vc_column_text][vc_empty_space height=”60px”][vc_column_text el_class=”text-align:center”]\n

Anno 1907<\/strong><\/em><\/h1>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”20px” height=”60px”][vc_column_text el_class=”text-align:center”]\n

1907<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” el_class=”align-text:right” css=”.vc_custom_1592553491018{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”2\/3″ animation=”animation left-to-right”]\t
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Over a century of experience<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text el_class=”text-left”]\n

The firm was established in 1907 by the brothers Pietro and Paolo Seveso, carpenters ad carvers. The small home-workshop in Meda became soon the heart of an intense crafts network in a territory where furniture and design were always bound to the search of the highest quality standard of the industry.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column animation=”animation left-to-right”][vc_empty_space mobile_height=”16px” height=”100px”][vc_column_text]\n

The Twenties<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” el_class=”vc_hidden-xs centro1″][vc_column animation=”animation left-to-right” css=”.vc_custom_1592554617449{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]\n

Broad-minded<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

During the Twenties the Seveso brothers collaborated with a well-known antique dealer from Rome, the trader Cesare Pavoncello. This partnership allowed them to export their products to the USA, until 1929, when the Great Depression took place.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” el_class=”vc_hidden-xs”][vc_column animation=”animation right-to-left”]\t

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Broad-minded<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

During the Twenties the Seveso brothers collaborated with a well-known antique dealer from Rome, the trader Cesare Pavoncello. This partnership allowed them to export their products to the USA, until 1929, when the Great Depression took place.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”20px” height=”100px”][vc_column_text animation=”animation left-to-right”]\n

The Thirties<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”2\/3″ animation=”animation left-to-right”]\t
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The excellence<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text el_class=”text-left”]\n

The carpenter\u2019s shop soon established itself as excellence in the Italian crafts and in 1930 Vincenzo Buronzo, the then FAA (Federazione Artigiana Autonoma) president, visited the shop during the Milan Trade Fair.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column animation=”animation left-to-right”][vc_empty_space mobile_height=”20px” height=”100px”][vc_column_text]\n

The Forties<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/3″ animation=”animation left-to-right” css=”.vc_custom_1592554228877{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]\n

Unique piece of work<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

Until the end of the Second World War the firm production relied mainly on the assembly and carving of wooden luxury carriage. From the Forties on the workshop started producing and marketing furniture too; they were customized \u201cmasterpiece\u201d, the result of years and years spent on the search of perfection led by wise passion.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ animation=”animation right-to-left”]\t

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\r\t\t\t\t\t\t\t\t\t\t<\/div>\r\t\t\t\t\t\t\t\t<\/div>\r\t<\/div>\r<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row thb_full_width=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1590333829405{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column animation=”animation top-to-bottom”]\t\t\t\t\t
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The Sixties<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”2\/3″ animation=”animation left-to-right”]\t
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From the workshop to the company<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text el_class=”text-left”]\n

In the Sixties Angelo, Giosu\u00e8 and Luigi, sons of Paolo Seveso, took over the lead of the workshop and renamed it \u201cF.lli Seveso\u201d. Production was growing, crafts were meeting innovation and the workshop became a true company, still in Meda as today. These were the years when the Brianza furniture district was building up its global leadership in the furniture industry.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column animation=”animation left-to-right”][vc_empty_space mobile_height=”20px” height=”100px”][vc_column_text]\n

The Seventies<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/3″ animation=”animation left-to-right” css=”.vc_custom_1592554238542{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]\n

Heritage and Innovation<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

F.lli Seveso bought the first modern machines and started developing new production processes that would have combined the craft know-how with the most advanced technologies in woodwork industry.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ animation=”animation right-to-left”]\t

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The Nineties<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”2\/3″ animation=”animation right-to-left”]\t
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Colombo Stile<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

In 1995 Luca and Paolo Seveso became the current company owner and renamed it \u201cSEFRA\u201d. In 1998 SEFRA entered into a partnership with Colombo Stile.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column animation=”animation left-to-right”][vc_empty_space mobile_height=”20px” height=”100px”][vc_column_text]\n

The 2000s<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/3″ animation=”animation left-to-right” css=”.vc_custom_1592554445605{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]\n

Modern design<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

SEFRA bought a 3-axis CNC machine: the production process changed again along with the new organization of craftsmen\u2019s work. A new department of modern design was established and became soon the company flagship.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ animation=”animation right-to-left”]\t

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The Teens<\/em><\/h1>\n[\/vc_column_text][vc_empty_space mobile_height=”10px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” el_class=”vc_hidden-xs centro1″][vc_column animation=”animation right-to-left” css=”.vc_custom_1592554513822{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]\n

A bigger challenge<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

In 2015 SEFRA broke off its partnership with Colombo Stile and it changed back to be independent.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” el_class=”vc_hidden-xs”][vc_column animation=”animation right-to-left”]\t

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A bigger challenge<\/em><\/strong><\/h2>\n[\/vc_column_text][vc_column_text]\n

In 2015 SEFRA broke off its partnership with Colombo Stile and it changed back to be independent.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”20px” height=”120px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column][vc_separator][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” el_class=”vc_hidden-xs” css=”.vc_custom_1593589367345{padding-bottom: 100px !important;background-image: url(https:\/\/www.seframeda.it\/wp-content\/uploads\/2020\/06\/Sefra_identity2.jpg?id=3348) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”head”][vc_column][vc_column_text css=”.vc_custom_1593644526408{padding-top: 30% !important;padding-left: 60% !important;}”] \u201cOur workshop was the basement of the house we grew up in. You can still smell the wood scent, just delivered and ready to be carved. It\u2019s in the house we grew up…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3534","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/pages\/3534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/comments?post=3534"}],"version-history":[{"count":5,"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/pages\/3534\/revisions"}],"predecessor-version":[{"id":3540,"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/pages\/3534\/revisions\/3540"}],"wp:attachment":[{"href":"https:\/\/www.seframeda.it\/en\/wp-json\/wp\/v2\/media?parent=3534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}